Sphero’s BB-8 was arguably the most compelling bit of merchandising, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit of serendipity than a startup smartphone-controlled toy maker and the movie’s scene stealing droid. How does one go about improving up such a glorious bit of cross over marketing? Use… Read MoreThursday, 1 September 2016
Taking Sphero’s BB-8 Force Band for a spin
Sphero’s BB-8 was arguably the most compelling bit of merchandising, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit of serendipity than a startup smartphone-controlled toy maker and the movie’s scene stealing droid. How does one go about improving up such a glorious bit of cross over marketing? Use… Read More
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